Did you know that it takes seven seconds for someone to make a first impression of you the moment they meet you? Well, if you take that same theory of first impressions and apply it to your website, it takes even less time for a visitor to make a first impression of your site and decide whether to stay or leave– as little as 50 milliseconds according to a Forbes magazine article. Knowing that, do you think your website has what it takes to make visitors stay?
When it comes to keeping visitors on your site, it requires far more than site appearance, which is also important. However, if visitors don’t have a good experience using your site, they will surely leave and visit a site that’s a lot easier to use. That’s why it’s important to hire a UX designer when designing your site.
Why Hire a UX Designer?
All too often, business owners tend to forget the importance of usability. Usability is one of the most critical factors of a website. Not only does it improve site performance, but it is a big contributor to your overall sales and revenue; a visitor’s experience on your site should be seamless.
When it comes to web design, the goal is to make it easy for visitors to find the information, products, or services they’re looking for on your site. The great news is that if your site isn’t exactly user-friendly, there are some simple tips you can follow to improve your online success. Take a look at these fundamentals of a user-friendly website.
Fast Loading Time
If there’s one thing that will frustrate a visitor to your site, it’s your site taking too long to load. In fact, it’s one of the biggest reasons people leave websites. Ideally, you want your website to load within two to three seconds. If load time takes more than three seconds, visitors will abandon a site; the visitor’s patience and attention span are then lost. Loading time does indeed matter and is a very important part of creating a user-friendly website.
If your website loads pretty fast, that’s great! But if your site is hard to navigate, that factor can cause visitors to leave your website. Navigation is the center of good usability as it’s what determines the type of experience visitors have on your site. How easy is it for visitors to find your contact page or your about page? Do you have a search bar so visitors can find exactly what they’re looking for?
All of these considerations are very important as they contribute to how a visitor uses and understands the structure and layout of your site. This leads to visitors staying on your site longer and creating a much higher chance of making a purchase, filling out a contact form, or signing up for emails– Ultimately, your chances for success are significantly increased.
Today everyone is on-the-go and few people are sitting at home in front of desktops. As a business owner, your website needs to be compatible with mobile devices, whether it’s a mobile version of your site or an app. This allows for reaching more users worldwide. According to research by Statista, the number of smartphone subscriptions in the world is likely to top 6.5 billion this year. With numbers like that, a mobile-optimized website is going to play a major role in your success.
Usable forms are the very things that allow users to really interact with your website. Whether it’s a contact form, a quote request form, and many other different forms, ensuring your site has these types of forms are very helpful in creating potential leads for your business. For your site to be successful, you want to make sure your forms are accessible and easy to use for all visitors to your site.
Consistency With Website Style
Style consistency with your web design is very important as it plays to the convenience of visitors to your site. Creating a guideline is going to be very helpful in keeping users engaged. The colors and style should allow users to easily flow through your site. From page to page, things like font size, location of contact form, and social media handles should all be consistent on your site.
Creating a Successful User-Friendly Website
Good usability is vital to the success of a website. When a visitor reaches your site, their experience should be seamless, and it’s ultimately, one of the biggest factors that will set your site apart from others. The fundamentals listed above are just a few of many, as creating a user-friendly website has many moving parts. If you feel your website could use some revamping, hire a UX designer to help out. 245TECH is also a trusted and reliable provider of SEO services to take your website to a whole new level. Through our SEO strategies, we deliver real, quantifiable results. If you’re wanting to optimize your website with increased traffic and boost sales, call 245TECH today to get your quote from a Knoxville Web design expert.